Tag Archives: Engagement Rings

JB Star Interview

At Eiseman Jewels, our commitment to providing the very highest level of service, quality and expertise is evident in the jewelry designers we choose to stock, including JB Star. Every one of this brand’s stunning pieces is handcrafted in New York by highly trained artisans using only the finest diamonds and platinum, 18-karat yellow gold and pink gold.

We sat down with Rafael Fouzailoff, the founder, artistic designer and visionary leader of JB Star, to get his thoughts on wedding ring trends, inspiration and doing what he loves.

How did you get started in this industry?

My father, Yehuda Fouzailoff, has been in the diamond industry since 1946. He was one of the largest Sightholders in the world, with offices in Europe and the United States. I grew up around diamonds and learned a strong sense of the business from him. My goal, however, was to expand our company by designing and creating timeless, luxurious fine jewelry. Together with my brother Mark, who handles our loose diamond division, there is more than half a century of tradition and expertise behind JB Star.

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What makes JB Star stand out in the jewelry industry?

Every JB Star creation is handmade in our facility in New York City. Each piece of jewelry is expertly crafted and inspected with the utmost care using the latest finishing technology, including lasers. No piece ever leaves the shop until even the finest details are examined, which ensures the highest standard of quality. We go above and beyond expectations to make one-of-a-kind creations that will be cherished for life.

What was the first piece designed at JB Star?

We started off making marquise diamond bands, which were unique to the market because of their sleek and elegant shape.

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Where do you get your inspiration?

For me, inspiration comes from art, architecture and my travels around the globe. I am an avid believer in taking in my surroundings and implementing them into our creations. My vision has always been to stay ahead of the curve, but not go too far forward. I never build upon an existing fad. My pieces evolve from year to year so that they always maintain their integrity, yet look fresh and new. 

What are your favorite wedding ring trends?

We love to emphasize unique cuts such as cushion cut, emerald cut and square emerald cut diamond shapes. These diamond shapes are unconventional but still wearable and timeless.

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What is your favorite part about making jewelry?

To see the joy on a customer’s face when they purchase or receive my jewelry as a gift — that’s what it’s all about. It’s about crafting romance and creating dreams. Being a part of the celebration of love and life between two individuals drives us to be passionate. It’s our labor of love.

Lastly, what’s something we might not know about diamonds or diamond rings?

From a man’s perspective, sometimes it is hard to grasp why women revere diamond jewelry — the elegance of it and the feeling it provides them. We want to transcend that by educating the male customer and providing him with a high degree of service, education and quality assurance.

To see the incredible designs from JB Star, visit Eiseman Jewels at NorthPark Center in Dallas.


The process of buying a diamond can be a little daunting, especially for first-timers. That’s why the experts at Eiseman Jewels look beyond just the four Cs when helping their clients choose the perfect diamond.

You may already know that diamonds are qualified and priced according to the four Cs: carat, color, clarity and cut. The Gemological Institute of America (GIA) has established most of the grading standards within the jewelry industry. They do not sell diamonds or have a financial interest in transactions within the jewelry trade, and their system is recognized as the most accurate and unbiased method of grading diamonds. Always shop for a diamond that has been certified by the GIA and that comes with a GIA certificate.

While the definitions of the four Cs are pretty straightforward and clearly indicated on a diamond’s grading report, most people don’t realize that the grading report alone does not tell the full story of a diamond’s appearance and value.



Those looking to purchase a fancy cut diamond, such as an oval, marquise, pear or princess cut, should keep an eye out for a dark “bow tie” pattern within the diamond. This bow tie effect can sometimes occur when a fancy cut diamond has not been cut properly and therefore doesn’t reflect light as it should.

Another pitfall that diamond shoppers often fall into is looking only at the stated weight of a stone and not at whether it has been cut properly. More often than not, a diamond that breaks the 3, 4 or 5-carat threshold would look more beautiful, weigh less and cost a lot less if it had been cut properly. In other words, bigger is not always better. A smaller, properly cut diamond will shine brighter than a larger one that isn’t.


It’s also important to remember that two diamonds with same clarity grade may be priced different due to the number and placement of various inclusions in the stone. Also, keep in mind that no two diamonds with the same grading will in fact be the same.

Lastly, we advise that all of our clients look at a diamond in person versus online. A diamond’s description may make it extremely appealing on paper, but the “personality” of the stone will never shine through until you see it with your own eyes. The biggest mistake a diamond shopper can make is to buy a stone it without seeing it in person first.


Want to know more about buying a diamond? Our diamond experts — along with our in-house gemologists and diamond cutter — can tell you everything you need to know to make the perfect choice. Visit us at Eiseman Jewels at NorthPark Center in Dallas.