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TAG Heuer

Continuing to explore the cutting edge of mechanical timekeeping, TAG Heuer's philosophy can be characterized by four "watchwords": prestige, performance, avant-garde technology and absolute reliability. Its sporty image not only defines its position within the Eiseman collection, it also attracts a younger target audience.

· Sharing the competitive spirit of pushing one's limits and the quest for perfection and absolute precision, the company has continually joined forces with some of the world's most celebrated sports icons since its founding in 1860.

· TAG Heuer was selected official timekeeper for the Indy Racing League and the Indy 500 in 2004, creating a new challenge: to master the world's most precise feat of timing in motor sports, with a precision of 1/10,000th of a second.

· In 2004, TAG Heuer created the revolutionary Monaco V4 concept watch, winning many prizes for its innovation and design.

· Collections for men include the Monaco, Carrera, 2000/Aquaracer, Link, Microtimer, Classics and others.


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