Our Rolex showrooms
Eiseman Jewels has been regarded as the premiere family owned luxury jeweler in Dallas for over 62 years, with an incomparable selection of designer jewelry and timepieces. Located in NorthPark Center, Eiseman Jewels is one of the Center’s original retailers, proudly calling it home for nearly 60 years. Located near CenterPark Garden, visitors are provided with an unmatched combination of visual and performing art on display in an outdoor setting.
Our relationship with Rolex began in 1989 and continues today with our newly redesigned and expanded exclusive Rolex showroom, which opened in April 2025 and is located next to the Eiseman Jewels salon.
“We are immensely proud of our longstanding partnership with Rolex – a brand whose standards of excellence and integrity mirror our own,” remarked Richard D. Eiseman, Jr, CEO of Eiseman Jewels. “Within our Rolex shop we not only offer the finest timepieces in the world, but also the finest in expert service from our in-house Rolex sales professionals.”
Following in the Rolex philosophy of the continuous pursuit of excellence
Eiseman Jewels’ Rolex specialists have a combined 400 years of industry experience, four GIA graduate gemologist diplomas, and are fluent in five languages, including Mandarin, Farsi, and Spanish. With their level of expertise and Rolex knowledge, our Sales Specialists are able to guide existing and new clients alike to find their dream timepiece.
The Rolex showroom at Eiseman Jewels offers clients an unparalleled shopping experience. In addition to an extensive selection of timepieces, it features Rolex’s custom lighting fixtures strategically positioned to accentuate the product offerings, while a deliberate blend of fluted and smooth textures, along with a unique combination of materials—from the striking green aqua wall to the luxurious travertine flooring—further reinforce the brand identity. Every aspect of the interior design embodies the refined Rolex aesthetic and conveys the values symbolized by the Rolex crown.
