Excellence in the making
ROLEX WATCHMAKING KNOW-HOW AT EISEMAN JEWELS
At the heart of Rolex philosophy and activities lies a long-term vision. The concept of sustainability has always underpinned the brand’s development: offering timeless and durable watches that are built to last, while committing to future generations, through multiple partnerships, initiatives and actions.
This approach reflects the “Perpetual” philosophy that has driven the company since its creation. One that assembles the skills of many and requires arduous work, day after day, year after year. A demanding, rigorous endeavor. Rolex’s unrelenting quest for excellence.
THE FOUNDING VISION OF HANS WILSDORF
Since 1905, Rolex has maintained the founding vision of its creator, Hans Wilsdorf, who saw the wristwatch as an object of the future, emblematic of the modern era. Hans Wilsdorf revolutionized the world of watchmaking by overcoming three major challenges: producing small yet precise movements, developing a robust and waterproof case to protect the movements from external factors, and finally, fitting the watch with a self-winding system that would offer the wearer greater convenience on a daily basis.
THE CARDINAL VALUES OF THE ROLEX MANUFACTURE
Every Rolex watch is designed, produced and tested with constant attention to the tiniest of details. This ‘superlative’ approach is expressed through several fundamental qualities that characterize every Rolex watch: precision, waterproofness, autonomy, robustness, simplicity, craftsmanship, comfort and durability. These major technical and aesthetic principles have always guided the work of the Rolex Manufacture. They promise the wearer the experience of an exceptional watch, whose features express unique expertise.
On their dials, Rolex watches are inscribed with the word ‘Superlative’. This designation confirms that every watch leaving the Manufacture’s workshops has passed a series of particularly demanding tests conducted by Rolex in its own laboratories, according to its own, very particular criteria. These tests not only apply to the calibre, but to the fully assembled watch after casing the movement, guaranteeing superlative performance on the wrist in terms of chronometric precision, waterproofness, self-winding and power reserve.
MORE THAN A CERTIFICATION, A STATE OF MIND
By extension, all the components of a Rolex watch can be described as ‘superlative’. In fact, every one of them is subjected to continuous, rigorous checks, from its design to its final assembly. The term ‘superlative’ therefore refers to much more than a chronometric certification. It expresses a state of mind that permeates every department of the company and drives every individual working for Rolex, whatever their role.
Exceptional performance is achieved through constant industrial and human effort, based on a permanent questioning of what has been learned and the constant improvement of techniques, tools and tests. This innovation is inherent to the brand, as evidenced by the more than 600 patent applications filed by Rolex since its creation.
By progressively integrating all areas of watchmaking expertise within its Manufacture, Rolex is able to impose its own rules and perpetuate its quest for excellence. The choice of autonomy has shaped the identity of a brand that lives at the crossroads of fine tradition and state-of-the-art technology. It translates in its four production sites, all located in Switzerland, bringing together more than 9,000 employees.
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OUR COMPANY
Eiseman Jewels is the premier Dallas jeweler located in NorthPark Center. Family-owned jeweler in Dallas featuring jewelry and watches from luxury designers, plus repairs. The name Eiseman Jewels has always been synonymous with outstanding customer service and unprecedented style, quality and value. Named the finest independent jewelry store in the nation 2010 by National Jeweler, Eiseman Jewels has long been regarded as the Southwest's premier jeweler for...
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INFORMATION
LOCATION
NorthPark Center
8687 N. Central Expressway.
Suite 514
Dallas TX, 75225
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TELEPHONE
214.369.6100
Store Hours
Monday - Saturday
10am to 5pm
